Learning platform
EN 
DE Soft skills: Leading customers
Present
Your consultants’ presentations do not always bring the desired success?
Presentations often ineffective
Do you also have the impression that your customers are put off by repeated self-presentations in sales and consulting? Do you often find your consultants' presentations to be too technical?
Do you also think that presentation slides often seem overloaded? Does it sometimes seem to you as if your consultants' presentations clearly miss the mark?
Consistently align presentation with purpose and audience
Many consultants and salespeople tend to use tried and tested PowerPoint slides for presentations to save time, but this often does not go down well with customers. Instead, your consultants should first consider what key messages they want to conveyYou will get the first answers when you clarify what the occasion and purpose of the presentation is.
Do your consultants want to inform someone? Or convince someone? The next key question is who from the client side will be present at the presentation. It is important that the presentation as possible has something to offer for everyone. And that your consultants choose a language that everyone understands Then they can also be better understood!
Personal addresses, personal means of action
If your consultants have prepared in this way, they will know exactly which people will be sitting there. They masterfully manage to “Pick up” your customersif you use them in the presentation address by name, when it comes to content that is particularly important for that person. If you are still Maintain eye contact, that person will feel especially appreciated. And everyone else will be able to classify the content much better!
Slide design: Be brave!
Many consultants don't realize that their clients can't read and listen at the same time. Many PowerPoint slides are thoughtlessly overloaded with all kinds of information and only distract the listener. The art, however, lies in omitting and redesigning elementsThese elements can consist of individual words and numbers, images and graphics and should serve only one purpose: to support the messages of your advisors.
Storytelling: Writing history. In the here and now.
Since storytelling is considered a proven tool for effective presentation, your customers hear a lot of stories. For example, about reference projects with other customers. But your consultants are currently working on exactly this, Your customer!
How did the journey with your customer to this project begin? What was their problem? Where does the customer want to go? Where is your customer now? How can your consultants support them on their journey? If your consultants are guided by these thoughts, they can make history. Together with your customers.
What we can do for your consultants
Your consultants can work with us to develop a Story board to a presentation develop, which is consistently focused on the audience and the occasion and purpose. With complete dedication to the customer, the technology will take a back seat - and your customers will come to the fore. We will show your consultants how they can completely captivate various stakeholders at the same time.
What does your company gain from it?
By presenting better, the likelihood that the presentation will achieve the desired success increases significantly. Your company can benefit from this improvement in many ways. Depending on the context, this can lead to a smoother project process, it can enable the generation of additional business or increase the persuasiveness of new customers regarding your services in tenders. Overall, this contributes to the profitability and growth of your business.
Training modules
Enquire now:
SOCO
Solution Placement as a Consultant
Working out the specific benefits precisely – this is how your consultants inspire customers with innovative solutions.
3 days
Level 2
SETA
Selling as a
Trusted Advisor
Prove yourself to decision-makers as trustworthy – and thus provide better advice and sell more.
3 days
Level 3
SELL
Selling to
Executive Levels
Involve all decision-makers in complex sales processes and win with value selling.
3 days
Level 3
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